New Trends In Traffic Generation

New Trends In Traffic Generation

Source: Jean-Philippe Schoeffel

Worried about the next Google slap? Do you only rely on Search Engine traffic? Don't know where to start when you need to drive traffic to your site? If yes, this article is for YOU! Whatever you do on the net, you will always deal with Traffic Generation...the holly grail.

To make it short, you have 2 main types of traffic :

1) Search Engine traffic

What is it? : organic traffic coming from search engines such as Google, Yahoo, MSN

Pros :

- This traffic is free
- Traffic is highly targeted
- Volume of traffic can be very high

Cons :

- you don't control it
- you rely on robots to analyze your site and deliver some traffic
- you need to get indexed...without being de-indexed (once again, you rely on search engines policy and algorithms)
- short term

2) Referred Traffic (I know Search engine traffic is also a sort of referred traffic, but let's put SE traffic apart from this category)

What is it? Traffic coming from third party sites (other than search engines) and is a result of a "manual / human" action.

Examples : article directories, social bookmarking services, forums, partners, text link ads, banners, directories, RSS...

Pro :

- you control it
- you have a lot of means to develop it (almost unlimited ; a lot are free)
- it's highly targeted
- You can pay to get better targeting and control over your referred traffic
- Long term

Cons :

- Time & resources consuming
- Repetitive tasks

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