iBrain: Surviving the Technological Alteration of the Modern Mind.

Gary Small, M.D. is the Director of the UCLA Memory & Aging Research Center at the Semel Institute for Neuroscience & Human Behavior. His research has made the headlines of The Wall Street Journal, The New York Times, and USA Today, among other publications. Scientific American magazine has named him one of the world’s top innovators in science and technology.

Dr. Gary Small's latest book is iBrain: Surviving the Technological Alteration of the Modern Mind. In iBrain Dr. Small and co-author Gigi Vorgan, reveal the remarkable brain evolution caused by the constant presence of technology today.

If you think our incessant use of the Internet, Blackberrys, iPods, text-messaging and video games has changed our lives and our children's lives, here's some breaking news: Technology has not only altered our lives, it's altered our brains.

One of America’s leading neuroscientists reveals the remarkable brain evolution caused by the constant presence of technology today, separating the digital natives–those born in the computer age – from the digital immigrants, who discovered computer technology as adults.

Today’s frenetic progress in technology, communications, and lifestyles is evolving the way young brains develop, function, and process information – creating new neural pathways and altering brain activity at a biochemical level.

To compete and excel in this age of brain evolution, all of us must adapt, and Dr. Gary Small elucidates the strategies and tools that we need to enhance our technological, social, and empathic abilities, including:
• Key strategies for bridging the brain gap
• Empathy upgrades for digital natives
• A technology toolkit for digital immigrants
• Tips for managing techno-brain burnout
• Ways to avoid video game-brain
• Strategies for beating high-tech addiction
• Social skills for re-connecting face-to-face

REVIEWS

"A book about your brain that should make you think--twice."
-- Alvin Toffler, author of FUTURE SHOCK

“A valuable road map for the race to stay on track during the current evolution of the brain.”
-- Terry Semel, CEO, Windsor Media, former CEO, Yahoo!