Latest Integration Enables Consumer Goods Companies to Increase Profitability and Efficiently Monitor and Control Trade Spending* Oracle today announced the general availability of Oracle's JD Edwards EnterpriseOne Trade Promotions Management powered by Oracle's Demantra.
* By integrating Oracle's JD Edwards EnterpriseOne 8.12 and Oracle's Demantra 7.2, consumer goods companies are equipped to efficiently monitor and control trade spending, validate compliance, and improve the return on investment of promotional dollars.
* The integrated trade promotion management solution extends the existing JD Edwards EnterpriseOne integrations to Oracle's Demantra Demand Management, providing increased visibility into the impact of promotions on supply chain costs, constraints and performance.
* Oracle's Demantra is being successfully used by more than 50 JD Edwards EnterpriseOne customers across a variety of industries and platforms including Bush Brothers, Dal-Tile, DeRoyal, Mohawk, Pharmavite, Red Gold, Schiff Nutrition, and Tetra Technologies.
* With this announcement, Oracle demonstrates its commitment to preserving customers' investments in existing Oracle Applications while integrating best-in-class capabilities between Oracle's different offerings.
Oracle's JD Edwards EnterpriseOne and Oracle's Demantra Integration Details
* By integrating the industry-leading predictive trade planning, promotion optimization, and deduction and settlement management functionality of Oracle's Demantra 7.2 with Oracle's JD Edwards EnterpriseOne 8.12, companies can implement best-in-class trade promotions management processes across their enterprise.
* Supply chain managers can now benefit from increased visibility of promotion data with the integration between JD Edwards EnterpriseOne and Oracle's Demantra's Predictive Trade Planning, Oracle's Demantra Trade Promotion Optimization, and Oracle's Demantra Deduction and Settlement Management.
* This integration features many enhancements that give customers an understanding of the impact of promotions on supply chain costs and constraints in order to optimize supply chain performance. With the ability to execute more accurate volume forecasts, customers are equipped to improve service levels, reduce inventory and lower distribution costs.
Supporting Quotes
* "With Oracle rating the highest on TPM [trade promotion management] strategic vendor importance, the company is a strong contender to close the application gaps in TPM."
* "Typically sales and marketing managers do not get adequate information about the impact of their promotional initiatives on the performance of the supply chain," said Oracle Vice President of SCM Product Strategy, Jon Chorley.
"With the integrated analysis and insight now available between Demantra and JD Edwards EnterpriseOne, customers can reduce ineffective promotions to spend more time on profitable campaigns that impact both top and bottom line performance."
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